If you have not been shopping at a furniture store lately, you may be missing out on one of the most lucrative markets around. Furniture sales have not only remained steady but are now at all time highs. With such great profit potential, it is no wonder furniture store owners are fighting for more space. But what makes for a great furniture store? Here are some things to consider:
Quality Furniture Store. Typically furniture stores can be defined in one of three categories: specialty, regional, and membership. For local retailers looking to get ahead, specialty furniture stores offer a unique selling point: they offer higher quality than average furniture stores while also being accessible (often on the internet). For larger retailers looking to build a large customer base, membership furniture stores offer the ultimate in flexibility for small business owners. The drawback is that membership stores typically require a monthly or annual fee to access the benefits and discounts available.
Outstanding Customer Service. Small or local furniture retail stores don’t have the ability to provide exceptional customer service like large furniture retail stores do. Even so, they do have the opportunity to give their customers more options in terms of product selection, to offer them a unique experience by providing something no one else has in the store, or to simply improve the level of service they provide. A prime example of this would be offering unique custom designed furniture for their customers. By doing so, a small retailer can improve their customer’s service while also building a strong customer base.
High-end Furniture Selection. While overall value is important to customers, individual pieces are of even greater importance. A furniture store should not only offer top-notch products at competitive prices, but also high-end pieces that customers have to keep on rotating shelves. This is because when people visit a furniture store, rarely do they purchase just one piece. Therefore, high-end pieces should be part of the retailer’s overall product selection.
Low Prices. Many people think that cheap furniture stores are not the best place to buy quality furniture. However, many cheap furniture stores actually carry brand names that you probably would not see on any other furniture piece in a department store. By purchasing quality pieces from these retailers, you can get that high-end look while actually saving money. Some furniture retailers offer exclusive discounts for buying a certain amount over your purchase.
Reliability. You can buy from furniture stores or online furniture stores with complete peace of mind. With so many different pieces to choose from, there is no doubt that you are bound to find something you love. If you can’t be at the store to try out furniture pieces, check out online furniture stores, and you’ll find exactly what you want.